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发表时间： 2020-04-11 17:59:39
From "making clothes" to "making fashion"
As a famous casual wear town in China, Shaxi Town has more than 2,700 apparel enterprises, of which about 80% are manufacturing and processing enterprises. In recent years, in the face of the increasingly severe economic situation at home and abroad, exerting the "design end" has become one of the important transformation directions of the Shaxi clothing industry.
The "TOM DONG Cup" 2015 China (Shaxi) Fashion Design Competition, which just ended in November, is a great reflection of the above transformation ideas. Since the launch of this highly anticipated competition at the end of March this year, a total of 890 entries from all over the country have been received. Zhang Zhaoda, the first winner of the “Golden Dome Award”, the highest authoritative award in the national clothing industry, and a famous costume designer named Shaxi, believes that the level of entries in this competition is very high, and the creative design of the players surprised him.
The contest judge Qiu Wei also said in an interview with the media that the holding of the national costume design contest is a good start for the transformation and upgrading of the Shaxi apparel industry: "If you can persist, it will inevitably improve the brand design development and brand added value. It helps a lot. "
Chen Shunbao, the mayor of Shaxi Town, said that the clothing industry in Shaxi Town has a solid foundation. In the future, the government plans to lead Shaxi into a fashion publishing base: "We hope that Shaxi ’s entire apparel industry will move from clothing to fashion, and hope that the design competition will serve Shaxi The apparel industry brings more talent. "
Using the Internet to promote private customization of clothing
In the "Internet +" era, how can the fashion design industry follow the trend of the industry to transform and provide users with products that better suit their preferences?